The operating system for founder-operators. Four pillars. One chain. Stripped to one discipline at a time. The book the trapped captain wishes someone had handed them ten years ago.
The book is in final edit. Pre-orders open later this year. If you want to be the first to know when it ships, the first to read the first chapter, and the first to get access to the bonus material, the waitlist is the way.
I walked off the ship in St. Croix in the summer of 2020. Sixteen years in the merchant marine were behind me. I packed a sea bag and a backpack. I shook the captain's hand and walked down the gangway.
That ship is still sailing today. Different crew. Different cargo. Same ship. She will outlast everyone who ever sailed on her. She runs on a system built before any of us walked aboard.
Most founders are running the other kind of ship. The kind that cannot sail without them. Without their hands on the wheel. Without their head in every decision. Without their voice naming the heading every Monday morning. The kind of ship that drifts the moment the captain steps below.
I came ashore to build a business. I built one. Then I built another. Both of them were the kind of ship I had spent sixteen years learning to leave behind. I had built a job. I had not built a ship.
This book is the system. The four pillars a working ship runs on. The chain that holds them in order. The captain's standard for the founder who is ready to stop being the operating system, and start running one.
By the end of this book, you will know whether your ship can sail without you. If it cannot, you will know what to install. If it can, you will know how to keep it that way.
Six parts. The Preface that names the diagnosis. The four pillars in order. The install that puts them in your business.
Founders, operators, and coaches who have worked with Alex and know how he operates.
When the book ships, you will be the first to know. The first to order. The first to read the bonus chapter that did not make it into print.